
Feasibility and Strategy
Site selection, demand modeling, 5-year financial models, vendor RFPs. Engagements start at $35K.

Feera Courts
Feera Courts is the consulting, development, and capital arm of Feera. We help operators and investors plan, build, and finance padel clubs in Michigan, Ontario, and across the Midwest. Backed by demand data from the Feera app.
The market
688
padel courts in the US as of Q2 2025
6,800
projected by 2030
1
dedicated padel facility in Detroit metro today
The Great Lakes region is home to 15 million people and fewer than a dozen padel courts. Most racquet sport players in Michigan and Ontario have never stepped on a padel court. The demand signal is clear in our app data: search volume for padel in Metro Detroit has grown 4x since 2023, but supply has barely moved. This is the definition of a build-ready market.
Sources: Misitrano State of Padel US 2025, FIP World Padel Report 2025
What we do

Site selection, demand modeling, 5-year financial models, vendor RFPs. Engagements start at $35K.

Owner's representative through opening. Great Lakes dealership for premium European courts. 4-5% of project capex.

Selective minority equity in operator projects we have helped underwrite. 5-15% stakes. Skin in the game.
Why us
Feera is the padel social app. Every booking, every match, every player heatmap flows through our platform. When we tell you a 6-court club at the corner of Big Beaver and Coolidge in Troy can hit 60% peak utilization in 18 months, we are not modeling assumptions. We are reading data.
No other padel consultant in North America can say that.
Court types
Every court we source meets FIP (International Padel Federation) dimensional and safety standards. All glass is tempered to ANSI Z97.1 or ASTM C1048. All steel is hot-dip galvanized.

All-glass walls with no vertical pillars. Unobstructed 360-degree visibility. Preferred for tournaments, streaming, and premium facilities.
Installed
$45,000 - $80,000
Glass
12mm tempered
Best for
Competition venues, premium clubs

Glass back walls without pillars, steel corner posts retained. Best balance of visibility and cost for commercial clubs.
Installed
$38,000 - $65,000
Glass
12mm tempered
Best for
Commercial clubs, mid-tier facilities

Vertical metal posts between every glass panel. Most robust and cost-effective design for high-wind areas and budget builds.
Installed
$30,000 - $50,000
Glass
10mm tempered
Best for
Private clubs, budget builds, exposed sites

Full court within a steel building or air dome. Essential for Canadian winters. Minimum 8m clear height for commercial play.
Installed
$60,000 - $100,000+
Glass
10-12mm tempered
Best for
Cold climates, year-round operation
Technical specifications
Facility sizing
| Courts | Outdoor | Indoor | Footprint | Parking |
|---|---|---|---|---|
| 2 | $150K - $250K | $300K - $500K | ~530 sqm | 10-16 spaces |
| 4 | $250K - $600K | $500K - $1.5M | ~1,344 sqm | 20-32 spaces |
| 8 | $500K - $1.2M | $1M - $3M+ | ~3,000 sqm | 40-64 spaces |
Prices include courts, basic amenities (locker rooms, reception, clubhouse), foundation, and installation. Exclude land acquisition, air dome/steel building shell for indoor, and working capital.
Amenities and add-ons
Every club is different. We help you choose the right amenities for your market, budget, and long-term strategy.
Financial outlook
Built for the Great Lakes

Air-entrained concrete foundations rated for freeze-thaw cycles. Air domes or pre-engineered steel buildings with insulation and radiant heating. Hot-dip galvanized steel resists road salt corrosion.

Wind-rated structures to 140-160 mph for Florida, Gulf Coast, and Southeast. 12-14mm reinforced glass. 4mm steel profiles on structural elements.

We navigate municipal zoning, building permits ($500-$3,000/court), ANSI/ASTM glass standards, ADA accessibility requirements, AODA compliance in Ontario, and noise bylaws.
Supplier network
We source from the same factories that supply Premier Padel, FIP events, and top European clubs. Every supplier is audited for glass certification, steel galvanization, and warranty enforcement.

MejorSet (Spain, official FIP supplier), Manzasport, Portico Sport, Italian Padel (Forgiafer), Mondo. Tier-one quality with 10-year structural warranties. $38K-$80K per court installed.

Absolute Padel (Pennsylvania, only NA manufacturer), PadelBox (MejorSet distributor, 15+ states), All Racquet Sports. Eliminates import risk and ocean freight. $20K-$65K per court.

Shandong Century Star, NJQFAN, Shengshi Sports Tech. 20-25% savings with third-party QC inspection. 12mm tempered glass, CE certified. Best for 4+ court orders. $18K-$30K landed.
Engagement models
Tier 1
Market sizing, demographic model, 3 site options scored, 12-month build cost estimate, 5-year P&L base case.
$35K flat
4-6 weeks.
Deliverables: market sizing report, demographic model, site scoring matrix, build cost estimate, 5-year P&L projection.
Tier 2
Everything in Feasibility, plus sensitivity model, vendor RFP, lease negotiation support, opening-day playbook.
$75K - $150K
8-12 weeks.
Deliverables: all Feasibility items plus sensitivity analysis, vendor RFP package, lease term sheets, opening-day playbook.
Tier 3
Full project management from site selection through opening. Installation oversight, QA inspection, technology deployment, staff training, and launch coordination.
4-5% of project capex
Duration matches project timeline.
Deliverables: all prior tier items plus factory QC reports, installation supervision, Feera platform setup, staff training, launch marketing plan.
We also co-invest selectively, taking 5-15% minority equity in projects we underwrite. This aligns our interests with yours and signals our conviction in the opportunity.
Timeline
Week 1
Consultation
Free call, site checklist, court recommendation
Weeks 2-4
Feasibility
Market study, financial model, facility design
Weeks 4-8
Procurement
Supplier RFQ, factory selection, order placement
Weeks 8-14
Site prep
Permits, foundation, drainage, utilities
Weeks 14-16
Installation
Court assembly, turf, lighting, QA
Week 17
Launch
Tech setup, staff training, soft opening
Timeline assumes outdoor courts with existing site. Indoor conversions add 2-4 weeks. New builds add 4-8 weeks. Canadian permits may vary by municipality.
Supplier comparison
| Factor | European premium | North American | Factory-direct (Asia) |
|---|---|---|---|
| Origin | Spain, Italy, Portugal | Pennsylvania, USA | China (Jiangsu, Shandong, Guangdong) |
| Price per court | $34K - $52K (EXW) | $26K - $40K | $14K - $22K (EXW) |
| Landed cost (Detroit) | $48K - $72K | $29K - $43K | $28K - $42K |
| Landed cost (Windsor) | $42K - $62K (CETA) | $30K - $44K | $30K - $46K (+25% surtax) |
| Glass spec | 12mm tempered (ASTM C1048) | 10-12mm tempered | 12mm tempered (EN12150-2) |
| Steel | S275JR hot-dip galvanized | Varies by model | Q235 or S275JR, hot-dip galvanized |
| Warranty | 10 years structure, 7 years turf | 5-10 years | 5-8 years |
| Certifications | FIP, CE, Florida Building Code | ASTM, local codes | CE, CCC (verify per factory) |
| Lead time | 6-10 weeks | 4-8 weeks | 8-14 weeks |
| Installation | Distributor crews (PadelBox) | In-house network (150+ installers) | Local contractor needed |
| QC risk | Low | Low | Medium (third-party inspection recommended) |
| Best for | Tournament venues, premium clubs | Budget-conscious, fast timeline | 4+ court orders, cost optimization |
FAQ
We are the only padel consultancy backed by a consumer app with live demand data. Our feasibility studies are grounded in actual player behavior, not survey estimates. We also co-invest in projects we underwrite, which means our incentives are aligned with yours.
Yes. We sign mutual NDAs before any substantive project discussion. We understand that site locations, financial projections, and partnership details are commercially sensitive.
The Feera app tracks player registrations, booking patterns, match frequency, and geographic density across every market we operate in. We use this data to model utilization rates, peak hours, and membership conversion for specific locations. It replaces the guesswork that other consultants rely on.
We are padel-first. Hybrid padel/pickleball facilities introduce structural compromises (different court dimensions, different surfaces, different player demographics). If you want to add pickleball courts alongside padel courts, we can advise on layout, but we do not recommend convertible or dual-use courts.
Typical outdoor project: 14-17 weeks from consultation to opening. Indoor conversions add 2-4 weeks. New steel buildings add 4-8 weeks. Canadian projects may have longer permit timelines depending on municipality.
Building permit (commercial), zoning verification (recreation use), structural engineering stamp, and inspections. In Ontario, AODA compliance is mandatory. In Michigan, BSEED handles permits (4-9 month timeline). We handle the roadmap for you.
Yes. Many clubs start with 2-4 courts and expand later. Shared-wall designs allow adding adjacent courts without demolishing existing ones. Foundation can be poured for future courts from day one at minimal extra cost.
Our Owner's Representative tier includes operational setup and maintenance planning. Turf lasts 4-7 years, glass is indefinite (replace individual panels if cracked), and LED lighting lasts 5-10 years. Annual maintenance budget: $2,000-$6,000 per court.
CETA (Canada-EU free trade agreement) eliminates import duties on EU-origin padel courts. The US has no equivalent agreement, adding 10% baseline + 25% steel tariff. For a 4-court EU order, this saves $20,000-$40,000.
Every Feera Courts project includes the Feera booking platform at no additional cost. Players book courts, join open matches, and manage memberships through the same app used across all Feera clubs.
Zmash is a club operator. We are a consultancy and development firm. We help you build your own club. That said, we track the competitive landscape and factor existing facilities into our feasibility studies.
2 outdoor courts with basic amenities in a favorable location: approximately $150,000-$250,000 USD (Detroit) or $200,000-$350,000 CAD (Windsor). Indoor minimum is roughly double.
Get started
Request a feasibility study or tell us where you are in your project. We will assess the opportunity and respond within 48 hours.
1. Submit your project details
2. We review and schedule a call within 48 hours
3. Feasibility study scoping and proposal
4. Engagement kicks off on signed SOW